![]() How hard is it to balance the very short term keeping on top of every detail of every issue, alongside the long-term strategy of thinking about the magazine’s design direction holistically?. In a way it was great to have Anton working specifically on the redesign but there were still a lot of components to keep on top of so we could have a more cohesive outcome in terms of all the different elements we produce. There was a huge number of things to juggle and the idea was we’d have a huge number of collaborators working on different elements and I would be directing it and managing the regular magazine. It’s a multi-platform redesign so there was a huge amount of components that went into this including redrawing all the fonts, redoing the print edition, redoing the online version of the magazine, redoing the identity. We chatted to Gail a couple of weeks ago about the redesign… How challenging was it to work on a redesign while also producing a magazine every week? ![]() ![]() Gail worked with some of the most-respected designers around on the new look as well as Matt she had Anton Ioukhnovets in-house, while Matthew Carter and Henrik Kubel worked on the logo and fonts respectively. As Jake explains: “We have used the hammer and the tongs but perhaps not the blowtorch we sought to manufacture a magazine that would be unusual, surprising and original but not wholly unfamiliar.” Add to this a raft of new features and editorial changes (such as a new weekly poem, a column that rotates between four critics and a dispatch from the frontline of internet culture) and you’d be forgiven for thinking that the new magazine will be unrecognisable.īut both Gail and editor-in-chief Jake Silverstein are adamant that they’ve built on the publication’s 119-year-old legacy, rather than steaming in and ripping up the work of their predecessors. When listed, the changes design director Gail Bichler and her new art director Matt Willey have implemented sound exhaustive – redrawn fonts, a redrawn logo, a new approach to lay-outs, a new-look version of the online magazine. The Times is the leading newspaper in the US and its magazine is read by nearly four million people every week. While magazine redesigns often receive a great deal of attention, few are likely to be more scrutinised than the new-look New York Times Magazine which debuts on Sunday.
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